Websites seem to be getting a bad rap. Almost like they don’t matter anymore. Well my thinking is that they do matter, and they are well worth investing in, above even dare I say this social media. What I like about websites is that they offer full control of the content that you want to display. And, they offer tools that can be updated and often are the central hub in all things social, offline and blasted – ie texts.
Google seems to love blogs, but I have found that Google still likes changes periodically on websites more that adding content to my blogs. It may seem almost minimal at times, but noticeable enough to mention. It is also worth mentioning that if there is a 10% difference, yet multiplied by many websites, that little difference can add up to being a big difference in search engine results.
Another reason that I like websites, especially optimized one,s is that they are a constant in regards to people’s needs. I like to search for what I want, when I want and I don’t have the patience or the desire to troll through my social media to find a plumber, landscaper, dentist or chiropractor. My desire is to compare and contrast what I am looking for through Google or Bing and then, maybe then will I look for social media to enforce my choice.
Websites are also a good gage as to how long a company has been a legitimate player in the web world. That is, I love Word Press, but really, should my whole business presence be based upon a tool that offers no barrier to entry, and has no real claim to web-based longevity. Websites also act more as a real online virtual store presence than a blog, yet when you marry the two, wow, you get a match that is made in SEO heaven.
So yes websites have taken a beating, but let’s not throw them to the curb just yet. They are the long-standing tried and true mechanism that still holds the web together like glue and if done in a very text file way – some will know what I mean – websites are the follow, index, archive documents that Google loves to store. So here’s to websites. We should probably keep them for another year or two before the next big thing comes along to take their place.
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